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How well does your sales team support business development efforts?
Business development is a component of each salesperson’s job, not a separate position.
The sales team does not want to get involved with business development activities because the timing is too far out.
A sales person is always there to support and follow-up on the account after business development vets the first meeting.
Business development takes the new business group of customers to the point of being fully established before any handoff to sales.
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