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Posts for July 24, 2012

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    July 24, 2012

    Eight Steps to a Successful Integrated Marketing Program

    Learn how to integrate new marketing programs into your company so they succeed.

    You have a new product that is ready to launch, a new service, a new ad campaign, or a new website…at what point do you promote it internally?  Do you make the effort to inform employees in your organization of your marketing efforts?  What is the purpose of this internal communication?  Is it to get people excited, or to make your marketing program a success? Integrated marketing is the process of including the entire organization in the marketing effort from inception, through...Continue reading

    By Lisa WoodsPosted in Marketing & Innovation on July 24, 2012

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