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Posts for July 30, 2013

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    July 30, 2013

    Market Share: Getting (and Keeping) Your Piece of the Pie

    What will you do when faced with new competition?

    For any type of product in any given market area, there’s a limit to how much business there is to go around. That total number is the “whole pie.” It’s determined by the buyers in your market area, by the demand for the product you sell.    Let’s say you sell haircuts. You and every other salon, barber shop and beauty parlor in your zip code are competing for the limited number of customers who will get haircuts each week. That number of total haircuts represents...Continue reading

    By Deb CalvertPosted in Sales & Business Development on July 30, 2013

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