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Posts for October 24, 2013

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    October 24, 2013

    Thought Leadership a ‘Must Have’ - Not a ‘Nice to Have’

    Develop that extra edge that will help you gain new customers and retain existing ones.

    Here’s the thing. You cannot claim to be a thought leader. However, if you are a thought leader, it would be sinful not to claim your leadership. Get it?   Brian Clark, the incredibly talented and insightful founder of Copyblogger, is of the opinion that thought leadership, in the realm of content marketing, is derived from authority; That a thought leader is ‘selected’ by the intended audience and cannot ‘claim’ to be one. Quite right.    However, if we...Continue reading

    By Karthik NagendraPosted in Marketing & Innovation on October 24, 2013

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