Become an expert salesman before you present your ideas to management. Brush up on your presentation skills, sales skills and financial acumen in order to get the buy-in needed for your company to make the investment you are asking for. Be prepared to tell a story of where the company is today, where the market is and where it is heading, where opportunity exists, what unique position you see as opportunity, what the new business model looks like, what investment and resources are needed and what the payback short and long term will be. Leave no question unanswered and use your own experiences as you became an industry expert to prove you have confidence in what you are presenting is a great idea.