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Expert Panel

Common job issues and solutions in Marketing & Communications

Managing Client Expectations.

 

Carve out time with your client before a program launch to discuss success and failure paths.  Come to an agreement & form an action plan for each path.  Use a stage gate process and define milestones.  Utilize tools described in the Project Management forum on ManagingAmericans.com

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Do you have a formal process in place to track ROI for your marketing programs?
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