If your sales prospects avoid your calls, your process may be part of the problem. Try taking a new approach with these 10 Surefire Ways to Get More Callbacks for Your Sales Prospects.
1. You need to make yourself relevant.
2. In addition to being relevant, you also have to be timely.
3. Another great way to differentiate yourself is to show you've done your homework.
4. Going right along with this need to differentiate yourself is the advantage you will have if you are creative.
5. Of course, if you have any other compelling reasons that someone should meet with you, state those upfront too.
6. The main objective of these first five steps is to demonstrate that you can be trusted and that you are knowledgeable.
7. The contrast then is to make it about the buyer and the buyers’ needs instead of about you, the seller, and your needs.
8. In order to do this effectively, you will need to prepare yourself for every call.
9. Don't forget about value when you ask for the appointment.
10. Last, but not least, cut out the fluff.
When you follow these 10 steps you will get more callbacks from your prospects and buyers. No matter how busy they are, no matter how empowered they are, they will want to spend time with you IF they can see the value in doing so.
CLICK HERE to read the full article with explanation on each of the 10 steps:
Written by Deb Calvert, President, People First Productivity Solutions
Author of the DISCOVER Questions book series, Deb has worked as a sales productivity specialist and sales researcher since 2000. She is certified as a Master Sales Coach, Master Trainer, and host of CONNECT! an online radio show for selling professionals where listeners ignite their selling power in just an hour.
Do you have a sales question for Deb? Please visit our Sales Community, she will be happy to help: Ask an Expert