Articles Tagged - MarketShare

July 30, 2013

Market Share: Getting (and Keeping) Your Piece of the Pie

What will you do when faced with new competition?

For any type of product in any given market area, there’s a limit to how much business there is to go around. That total number is the “whole pie.” It’s determined by the buyers in your market area, by the demand for the product you sell.    Let’s say you sell haircuts. You and every other salon, barber shop and beauty parlor in your zip code are competing for the limited number of customers who will get haircuts each week. That number of total haircuts represents...Continue reading

By Deb CalvertPosted in Sales & Business Development on July 30, 2013

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May 9, 2012

Four Ways to Transition Business Development into Sales Revenue

At what point should sales support business development efforts?

Sales and Business Development are often interchangeable words for many companies due to lack of resources, or past routines.  If you are one of those companies, you are probably missing out on growth opportunities.  There are distinct differences between Sales & Business Development that require different talent profiles, organizational structures and strategic initiatives.  Look at your own sales and business development organization; are you set up for growth?   Here are Four...Continue reading

By Lisa WoodsPosted in Sales & Business Development on May 9, 2012

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