Articles Tagged - Marketing

February 21, 2014

Is Your Brand Geo-Smart?

Factor your Location into your Thought Leadership Strategy

Have you ever found similarities between the game of cricket and managing a multinational?    I have.   You see, in the game of cricket, unlike soccer and baseball, there are no specifications for the size or the shape of the field. Therefore each game presents a number of possible outcomes not only on the basis of team composition, but also where it is being played. For instance, most Cricket grounds in Australia are so large that getting boundaries is tough. Therefore they generally...Continue reading

By Karthik NagendraPosted in Marketing & Innovation on February 21, 2014

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January 17, 2014

Marketing in the ‘New Normal’: Inspiration from fairy tales & fables

5 Marketing Analogies That Can Improve Your Business

It’s no longer round the corner. It’s here.     We are wading through it… neck deep… feeling for pointers, directions and clues to help us move in the right direction.   Marketing in the ‘new normal’ has surely got us all worked up. And there are no signs of the challenges letting up.   What do we do?   Regress, I suggest, into childhood. Into the land of fairytales and fables.   No, seriously! Marketing analogies can be found...Continue reading

By Karthik NagendraPosted in Marketing & Innovation on January 17, 2014

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November 21, 2013

5 Steps to a Great Thought Leadership Marketing Strategy

What future do you see for your organization?

You believe in the potential of thought leadership marketing. You know it can be a game changer. You see it working wonders for businesses all around. But, wait a second: How do you make it work for yourself?   Thought leadership marketing needn’t be an intimidating task. Like much of life, success in thought leadership marketing boils down to having clarity of thought and purpose. Here’s a five step ready-reckoner to help you get started to establish your thought leadership...Continue reading

By Karthik NagendraPosted in Marketing & Innovation on November 21, 2013

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November 14, 2013

Customer Service Lessons from the Health Care Industry

Do Your Ads and Reality Match?

I have noticed that some medical practices and hospitals have invested a lot of time, money and effort in creating newspaper ads, billboard signs and commercials that show the happy faces of care givers who can’t wait for the patients (customers) to come in.  I often wonder why the patient’s reality with medical customer service includes cranky receptionists, patronizing billing and insurance clerks, and those who can’t wait for their shift to be over. If they took the time to...Continue reading

By Lori MillerPosted in Customer Service on November 14, 2013

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October 24, 2013

Thought Leadership a ‘Must Have’ - Not a ‘Nice to Have’

Develop that extra edge that will help you gain new customers and retain existing ones.

Here’s the thing. You cannot claim to be a thought leader. However, if you are a thought leader, it would be sinful not to claim your leadership. Get it?   Brian Clark, the incredibly talented and insightful founder of Copyblogger, is of the opinion that thought leadership, in the realm of content marketing, is derived from authority; That a thought leader is ‘selected’ by the intended audience and cannot ‘claim’ to be one. Quite right.    However, if we...Continue reading

By Karthik NagendraPosted in Marketing & Innovation on October 24, 2013

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October 8, 2013

“Why wouldn’t you buy our product?”

Learn to counter-balance a customer’s concerns. Don’t confront them.

It was an unusual sales approach. At a county fair, a lady on a solar energy booth grabbed me as I walked past, and without introduction, popped the question:   “Why wouldn’t you invest in solar to reduce your home energy bills?”   My mind then promptly produced several excellent reasons for precisely why I wouldn’t buy solar to reduce my energy bills, and these reasons all came to me despite my notorious passion for inflicting all sort of green gizmos on our...Continue reading

By Peter PaskalePosted in Communication Skills on October 8, 2013

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August 7, 2013

The Web Changes Everything – Or Does It?

4 Things You Need To Know About Your Web Presence!

The Internet has changed our lives in more ways than we can imagine – and some we’re not aware of!  Every business owner or principal understands that they need to have a presence on the web and there are thousands of tools that will help you - from providing hosting for a site you design to designing, hosting and managing all aspects of your site.    But as we move forward in this ‘cloud’-based business environment, there are a few key things you need to keep in...Continue reading

By Robert WaltersPosted in Small Business on August 7, 2013

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July 30, 2013

Market Share: Getting (and Keeping) Your Piece of the Pie

What will you do when faced with new competition?

For any type of product in any given market area, there’s a limit to how much business there is to go around. That total number is the “whole pie.” It’s determined by the buyers in your market area, by the demand for the product you sell.    Let’s say you sell haircuts. You and every other salon, barber shop and beauty parlor in your zip code are competing for the limited number of customers who will get haircuts each week. That number of total haircuts represents...Continue reading

By Deb CalvertPosted in Sales & Business Development on July 30, 2013

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January 25, 2013

Marketing 101 With A Twist…Making It Effective

6 Benchmarks Every Marketer & Every Company Must Achieve

There are so many options when it comes to marketing these days; knowing where to focus can be overwhelming.  Create the Strategy…Choose the Tools…Implement the Plan is no longer going to cut it in today’s competitive environment.  Today’s expertise is more centered on the ability to connect over a longer period of time, mine data and convert it into revenue.  But from my perspective, no matter what type of marketing you use, there are some fundamentals that make...Continue reading

By Lisa WoodsPosted in Marketing & Innovation on January 25, 2013

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October 1, 2012

Six Things Marketing Should Be Doing to Ensure a Positive ROI

Are your marketing dollars being wasted?

There is often a stigma around how marketing dollars are spent.  Business leaders don’t always fully understand marketing programs or how all the elements tie together.  Other department heads get frustrated when, in their opinion, investment ‘Needs’ are turned down, but Marketing still gets funding for ‘Wants’.  Finally, Marketing Professionals rarely feel they have enough funding for the results everyone expects their programs to achieve. So what can be done...Continue reading

By Lisa WoodsPosted in Marketing & Innovation on October 1, 2012

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