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Articles Tagged - ROI

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    October 1, 2012

    Six Things Marketing Should Be Doing to Ensure a Positive ROI

    Are your marketing dollars being wasted?

    There is often a stigma around how marketing dollars are spent.  Business leaders don’t always fully understand marketing programs or how all the elements tie together.  Other department heads get frustrated when, in their opinion, investment ‘Needs’ are turned down, but Marketing still gets funding for ‘Wants’.  Finally, Marketing Professionals rarely feel they have enough funding for the results everyone expects their programs to achieve. So what can be done...Continue reading

    By Lisa WoodsPosted in Marketing & Innovation on October 1, 2012

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