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    February 21, 2014

    Is Your Brand Geo-Smart?

    Factor your Location into your Thought Leadership Strategy

    Have you ever found similarities between the game of cricket and managing a multinational?    I have.   You see, in the game of cricket, unlike soccer and baseball, there are no specifications for the size or the shape of the field. Therefore each game presents a number of possible outcomes not only on the basis of team composition, but also where it is being played. For instance, most Cricket grounds in Australia are so large that getting boundaries is tough. Therefore they generally...Continue reading

    By Karthik NagendraPosted in Marketing & Innovation on February 21, 2014

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