Articles Tagged - budgeting

December 28, 2012

How To Budget And Forecast

Business Plans, Budgets & Forecasts: A How To Guide For Your Organization

Is your head spinning from all the stress & time spent on business plans, forecasts and budgets?  Remember, planning is not a science…it’s an exercise…that should refresh you, keep you agile, and make you feel in control of your destiny!  Is that how you feel?  As we enter into this year’s budget and forecast season, try to challenge yourself and your team to become more efficient and to create better standards for planning and budgeting.  In turn, you will...Continue reading

By Lisa WoodsPosted in Leadership & Teambuilding on December 28, 2012

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October 1, 2012

Six Things Marketing Should Be Doing to Ensure a Positive ROI

Are your marketing dollars being wasted?

There is often a stigma around how marketing dollars are spent.  Business leaders don’t always fully understand marketing programs or how all the elements tie together.  Other department heads get frustrated when, in their opinion, investment ‘Needs’ are turned down, but Marketing still gets funding for ‘Wants’.  Finally, Marketing Professionals rarely feel they have enough funding for the results everyone expects their programs to achieve. So what can be done...Continue reading

By Lisa WoodsPosted in Marketing & Innovation on October 1, 2012

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