Articles Tagged - messaging

June 12, 2014

Lost in Translation, Again!

3 Things You Can Do to Get Your Message Understood

Lost in Translation?  A great phrase. It means that words, once translated, can lose the original intent of their meaning.  Or for those who loved the movie, it is the name of the insightful and curiosity-piquing film by Sofia Coppola released over a decade ago.  Either way, people, we have something to talk about.  We’re missing something in our communication.    In the movie, Bill Murray and Scarlett Johansson play mismatched souls who keep running into each other...Continue reading

By Sherri PetroPosted in Communication Skills on June 12, 2014

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March 3, 2014

Two Surefire Ways to Bring Your Next Presentation to Life

Are your presentations boring?

For some reason, whenever we stand-up to make a presentation, many of us become our sternest selves. We’d be no more likely to break into a spontaneous smile than we would be to turn a quick pirouette. The same logic applies directly to the words being spoken from our unsmiling lips. Those words tend to be stripped-down minimal phrases. They are as focused as possible and as few as necessary, as we aim to deliver a professional business case.    I’m not sure exactly where it is...Continue reading

By Peter PaskalePosted in Communication Skills on March 3, 2014

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October 8, 2013

“Why wouldn’t you buy our product?”

Learn to counter-balance a customer’s concerns. Don’t confront them.

It was an unusual sales approach. At a county fair, a lady on a solar energy booth grabbed me as I walked past, and without introduction, popped the question:   “Why wouldn’t you invest in solar to reduce your home energy bills?”   My mind then promptly produced several excellent reasons for precisely why I wouldn’t buy solar to reduce my energy bills, and these reasons all came to me despite my notorious passion for inflicting all sort of green gizmos on our...Continue reading

By Peter PaskalePosted in Communication Skills on October 8, 2013

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September 4, 2013

Get ‘Em Onboard: Engage Employees by Being Real

Creating a Communication Strategy that Engages Employees

Much is being bandied about on how to best engage employees. We have employers who want engaged employees and employees who want to be engaged. From the employer side, research shows us engaged employees lead to better results. Kenexa reports that engaged companies have five times higher shareholder returns over five years. From the employee side, one of the many insights in a Towers Perrin 2009 report is that employees want to give more.     Okay, then. We have both sides wanting the same...Continue reading

By Sherri PetroPosted in Communication Skills on September 4, 2013

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