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Articles Tagged - productbenefits

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    October 8, 2013

    “Why wouldn’t you buy our product?”

    Learn to counter-balance a customer’s concerns. Don’t confront them.

    It was an unusual sales approach. At a county fair, a lady on a solar energy booth grabbed me as I walked past, and without introduction, popped the question:   “Why wouldn’t you invest in solar to reduce your home energy bills?”   My mind then promptly produced several excellent reasons for precisely why I wouldn’t buy solar to reduce my energy bills, and these reasons all came to me despite my notorious passion for inflicting all sort of green gizmos on our...Continue reading

    By Peter PaskalePosted in Communication Skills on October 8, 2013

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